Monday Main Session Using Desktop Linux Future of Desktop Linux
8:00-9:00 Registration Registration Registration
9:00-9:45 Barriers to Mass Adoption
Marcel Gagné, Canada's Linux Guru **
How to End the Linux Software Drought
Geoff Perlman, President and CEO, REAL Software
Reclaiming Digital Freedoms Using Open Source Software
Brenno de Winter
10:00-10:45 Jeff Bailey, Ubuntu
Using OpenOffice for Manuscripts
Steve Oualline, Lead Software Engineer, St. Bernard Software
The Linux Desktop and 1:1 Computing in the School
Niel Bornstein, Senior Architect, Novell
11:00-11:45 The Open and Closed Case for Linux Adoption
Kevin Carmony, CEO, Linspire
Linux is not a Penguin, it's a Puppy Dog!
Laurent Gharda, COO, Open Country
The $100 Media Center Device
Joe Born, Neuros Technology
11:45-1:00 Lunch Lunch Lunch
1:00-1:45 Plug 'n' Pray to Plug 'n' Play: What's it Going to Take?
Doc Searls, Senior Editor, Linux Journal
UNDO PC Disasters: Personal Disaster Recovery Solutions for the Desktop
Jerry Puda, Director of Business Development, FarStone
Open Source and the Future of Linux Printing
John Oleinik, R & D Manager for Linux Printing, HP
2:00-2:45 Demos of the Latest Novell Linux Desktop
Nat Friedman, Vice President of Linux Desktop Engineering, Novell
The New Face of Linux
Patrick Green, President, Silver Strand Solutions
Linux as a Media Center
Michael Machado, CEO, SageTV
3:00-3:45 Linux on the Desktop: If We Build It, Will They Come?
Dave Rosenberg, Principal Analyst, Open Source Development Labs
Marketing Concepts and Applicability to Open Source Projects
Wade Olson, Marketing Working Group, KDE
Open Source Software Economics in One Lesson
Stephen Walli, VP of Open Source Development Strategy, Optaros
4:00-4:45 Pleasing Most of the People, Most of the Time
Malcolm Yates, Business Development Manager, Ubuntu/Canonical
Is Linux Gaming Worth the Effort for Game Developers?
Ben Bradley, PR Gaming Guru, Garage Games
The Sky is the Limit: Enabling Universal Media for Linux Desktops
Scott Nelson, Director of Helix Business Development and Donya Shirzad, Program Manager for the RealPlayer, RealNetworks, Inc.


Tuesday Main Session Using Desktop Linux Future of Desktop Linux
8:00-9:00 Registration Registration Registration
9:00-9:45 Changing the World with Alternative Desktop Approaches
Michael Evans, Vice President of Corporate Development, Red Hat
"Change comes from within" - a Lesson in Zen
Peter van der Linden, Software Engineering Manager and Linux Book Author **
Linux Desktop for the Business User -- What Will It Take To Succeed, and How Will We Measure Success?
Greg Mancusi-Ungaro, Director of Linux and Open Source Marketing, Novell
10:00-10:45 Dealing with Darwin: Evolving Linux
Geoffrey Moore, Author **


11:00-11:45 The Linux Standard Base: Movin' On Up (the Software Stack)
Ian Murdock, CTO, Free Standards Group
Migrating 20,000 PCs: It Takes a Plan
Luis Aguilar, Vice President of Technology, Alacos
50 Top Open Source Business Applications
David Uhlman, CEO, Uversa
11:45-1:00 Lunch Lunch Lunch
1:00-1:45 The AJAX OS
Michael Robertson, Chairman, Linspire
Practical Approach to Make a $99 PC Using Multi-User Desktop Streaming Technology
Young Song, CEO and Co-Founder, NComputing
SUSE Linux Enterprise Desktop: Under the Hood
Ted Haeger, Novell
2:00-2:45 Why the Hardware OEMs Won't Do Desktop Linux
Rob Enderle, President and Principal Analyst, The Enderle Group
Harnessing the Mozilla Platform
Brian King, COO and Senior Software Developer, Mozdev Group
Cedega: The Future of Linux Gaming
Vikas Gupta, CEO, Transgaming
3:00-3:45 Emerging Markets and the PC1 Initiative
The $15 PC: Full-Powered Linux Workstations for the price of a video card
Tim Griffin, President, Userful
Leveraging AJAX to Make the Most of a Linux Desktop
John Robb, Vice President of Marketing and Product Management, Zimbra
4:00-4:45



* Speakers and agenda subject to change.

**  Booksigning to be held after talk in Border's booth on exhibit hall floor.



Migrating 20,000 PCs: It Takes a Plan
Luis Aguilar, Vice President of Technology, Alacos

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The presentation describes the real world experience of creating a desktop migration plan for a multinational corporation needing to migrate 20,000 desktops to Linux with over 1,200 Windows-dependent applications. Discover the methodology and planning necessary to create a phased automated migration plan that can be successfully executed so as not to disrupt an organization's business. Understand the steps needed to create an economic model to determine the key applications to migrate and then develop a timeline for migration, development, and training.

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The $100 Media Center Device
Joe Born, CEO, Neuros Technology

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While the PC OEMs approach Linux and the Media Center from a PC perspective. Neuros is a consumer electronics manufacturer targeting the multimedia appliance market with an open source, sub $200 Linux Appliance. The device is capable of recording and playback of MPEG-4 video at up to full DVD resolution. Neuros is targeting a sub $100 retail price within 12 months. This session will explore how (and why) Neuros is taking the Linux desktop to a dedicated, but open, media center device and how you can participate.

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The Linux Desktop and 1:1 Computing in the School
Niel Bornstein, Senior Architect, Novell

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Computers are viewed as an important classroom tool in secondary and even primary education. But the expense of laptop computers and proprietary operating systems leaves many school systems with few practical choices for maximum daily student exposure to a computer. This session will describe how schools can use a Linux desktop to contribute to the success of a 1:1 Desktop Computing Initiative, saving money and increasing students' exposure to computers on a daily basis.

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Is Linux Gaming Worth the Effort for Game Developers?
Benjamin Bradley, PR Gaming Guru, GarageGames

Independent game developers have an opportunity to take advantage of a space in the gaming industry that larger development studios cannot risk entering. Is the Linux platform a viable money making opportunity for game developers? Find out the future of cross platform development within the gaming industry.

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The Open and Closed Case for Linux Adoption
Kevin Carmony, CEO, Linspire

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Kevin Carmony will discuss the dynamics of "free" open source Linux with the realities of distribution in a commercial world, and what is being done with Linux today in order to get consumers and commercial enterprises to embrace the open source model.

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Reclaiming Digital Freedoms Using Open Source Software
Brenno de Winter, Owner, De Winter Information Solutions

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In the last couple of years a range of laws that affect the digital civil liberties have been put into place. The problem with these laws is that the effect is virtual none, since circumventing them is not only legal, but also easy to do using open source software. Brenno will show this going by the European directive that forces ISP's and Telco's to deliver contact information of ordinary citizens.

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Why the Hardware OEMs Won't Do Desktop Linux
Rob Enderle, Principal Analyst, Enderle Group

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If Linux is so wonderful and so widely accepted as a server OS by the majority of PC vendors why don't they accept it on the desktop? Rob Enderle who sits on more PC hardware advisory councils then any other analyst will share, in this session, why the OEMs are avoiding desktop Linux like the plague. In addition he will share why it has little to do with the technology and nothing to do with Microsoft "dirty tricks." If Dell would seriously consider the Mac OS on their systems why wouldn't they take Linux? We will also explore why the Chinese PC vendors have cut back on Linux desktop shipments sharply. If you want to know why you won't see Linux on a major branded PC from any vendor anytime soon, this is the session for you.

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Changing the World with Alternative Desktop Approaches
Michael Evans, Vice President of Corporate Development, Red Hat

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Imagine a world where tens of millions of young people are learning not from outdated textbooks but rather from a $100 laptop. It's a bold vision, but when the goal is to educate the world's children, open source technologies can turn vision into reality. Evans oversees Red Hat's involvement with the One Laptop per Child (OLPC) Initiative, an MIT Media Lab project that aims to create and distribute inexpensive laptop computers to students around the globe for educational purposes, particularly those in developing countries. Learn more about this effort to bridge the digital divide in eduction, but also about worldwide commercial endeavors that enable companies to go beyond their local roots and a reach a global market with the power and freedom of Linux.

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Demos of the Latest Novell Linux Desktop
Nat Friedman, Vice President of Linux Desktop Engineering, Novell

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In this talk, Friedman will demonstrate the latest functionality in the Linux desktop. Included will be accelerated desktop effects via Xgl and compiz, desktop search through Beagle, the F-Spot photo manager, the Banshee audio player, Microsoft VBA macro support in OpenOffice, live document thumbnailing, Evolution 2.6, support for many different multimedia formats, and more!

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Barriers to Mass Adoption
Marcel Gagné, Canada's Linux Guru

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So, what is so wrong with desktop Linux that we aren't seeing a mass exodus from the security and problem-plagued OS from Redmond? Given the competition, Linux has such advantages that the battle seems embarrassingly one-sided. And yet, desktop Linux can still be a tough sell. The barriers to desktop Linux mass adoption aren't always obvious and the bad guys aren't all wearing black. Marcel explores the hurdles that desktop Linux faces and offers up suggestions on what the Linux community can do to win big on the desktop.

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Linux is not a Penguin, it's a Puppy Dog!
Laurent Gharda, COO, Open Country

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Linux is not a Penguin, it's a Puppy Dog! Like a puppy dog, it's free until you bring it home. The care and feeding of it is what takes time and effort. The cost multiply with the more systems you have to manage. In this talk, Open Country's COO Laurent Gharda will address issues around managing groups of systems easily and effectively using both commercial and open source-based solutions to solve everyday Linux tasks such as deploying stacks to system backups.

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The New Face of Linux
Patrick Green, President, Silver Strand Solutions

The face of Desktop Linux is changing. It used to be the archetype hacker compiling from source. Today the new face of Linux includes senior citizens, stay at home parents, students, teachers, small businesses, and construction workers. Open Source requires open arms to meet the needs of this growing segment. Migration is more than just files, it is a change of thought. The New face of Linux will discuss common sense migration to the SOHO market and how the community can better emulate some of the heroes of migration.

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The $15 PC: Full-Powered Linux Workstations for the price of a video card
Timothy Griffin, President, Userful

Tim Griffin's talk will showcase Linux desktop deployments that illustrate: * Why Linux (and multi-station Linux) as the platform of choice for large scale desktop deployments particularly in developing nations. * The use of multi-station Linux in unique application areas (education, point of service, call centers, libraries, kiosks). * The use of Linux for public PCs and public computing environments and secure locked-down desktops. The talk will address both business cases, TCO savings, and implementation details.

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Cedega: The Future of Linux Gaming
Vikas Gupta, CEO, Transgaming

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SUSE Linux Enterprise Desktop: Under the Hood
Ted Haeger, Director of User Communities, Novell

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In this session, Ted Haeger will show several of the configuration interfaces and options for various desktop components, such as AppArmor, Banshee, Beagle, and Xgl. These open source components are various other Linux dirstributions, so you don't have to have SUSE Linux Enterprise Desktop in order to play.

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Harnessing the Mozilla Platform
Brian King, COO and Senior Software Developer, Mozdev Group

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Want to build Linux Desktop Applications? Mozilla technologies offer unique advantages over traditional software development toolkits. Using Mozilla, you are combining proven open web technologies with cross-platform rich client application development. It is a Web-ready platform. At its heart is the XPFE toolkit (XUL, XBL, JavaScript, CSS), and on the implementation level is over 2,000 XPCOM interfaces and an architecture to plug-in your own components. This talk will look in detail at some of these technologies, demo some applications, and look forward to the next-generation Mozilla runtime application, XULRunner.

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Linux as a Media Center
Mike Machado, CEO, SageTV

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The "always on" roots of Linux along with its' robust networking and ability to run on low cost hardware make it a great platform for building a next generation TV and Media Center experience. We originally developed SageTV Media Center for Windows and dealt with the challenge of providing "always on" appliance reliability with rich interactivity and high quality TV display on low cost systems. We'd like to share some of our experience bringing SageTV Media Center to Linux and and what we think will help make Linux an even better Media Center platform. We'd also like to get feedback from the Linux community wants in a Linux Media Center.

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Linux Desktop for the Business User -- What Will It Take To Succeed, and How Will We Measure Success?
Greg Mancusi-Ungaro, Director of Linux and Open Source Marketing, Novell

Novell is a leading provider of Linux desktops for business. From fixed function, transactional desktops and engineering workstations to new desktop configurations designed specifically for the basic business user, Novell has pioneered desktop functionality and usability for business use cases. There's no doubt that the business desktop is gaining momentum. What are business telling Novell about their desktop implementations? And how should we measure desktop success in business? Greg Mancusi-Ungaro, Novell Director of Linux and Open Source Marketing will share his thoughts on Linux desktops for business -- where we are (how we got here) and what we should expect next.

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Dealing with Darwin: Evolving Linux
Geoffrey Moore, Author and Managing Director, TCG Advisors

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The Linux Standard Base: Movin' On Up (the Software Stack)
Ian Murdock, CTO, Free Standards Group

Since its inception in 1998, the Linux Standard Base (LSB) has focused primarily on OS-level interoperability issues such as standard file locations and system library ABIs (application binary interfaces). Increasingly, however, developers no longer target the OS level directly, instead opting to target higher levels of the software stack, where dynamic scripting languages and more flexible APIs offer significantly better developer productivity and application portability. The LSB has also recently evolved to include Linux desktop specifications. In this talk, LSB chair Ian Murdock will explore future directions for the LSB as developer "platforms of choice" move up the software stack, including the integration of middleware runtimes with the LSB and the addition of higher-level OS services such as identity and digital rights management (DRM). He will also explain why the availability of a strong, commoditized OS layer is vitally important to the continued growth of the "Internet operating system". Finally, he will detail the pending Linux desktop announcement of LSB 3.1 which offers application developers a foundation for creating a new generation of desktop applications and a share of a potential multi-billion dollar marketplace.

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The Sky is the Limit: Enabling Universal Media for Linux Desktops
Scott Nelson, Director of Helix Business Development, RealNetworks, Inc. &
Donya Shirzad, Program Manager, Linux and Macintosh Player, RealNetworks, Inc.

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Linux desktops are becoming mainstream, and like other mainstream systems, Linux users want access to broad offerings of digital media content and premium content services like video rentals, video on demand, music subscriptions, and music track purchase. By taking advantage of the flexibility and open architecture the Linux platform offers, universal media playback and premium content services are beginning to become a reality. Hear from Donya Shirzad and Scott Nelson from the Helix Community Group at Real as to the current state of their open source and commercial solutions and the possibilities that universal media support for Linux desktops enables. In addition, hear where the media enabled Linux desktop movement could go in the future - the Linux media experience is not only the same as those found on other systems, but in some ways it is better because of source code community development. Advantages include freedom of choice, quicker bug fixes and faster language version turn around, as a result of burgeoning community efforts!

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Open Source and the Future of Linux Printing
John Oleinik, Linux Printing Program Manager, Hewlett-Packard

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Open source is a powerful software development model that has produced some of the most exceptional software in the world --- software that continues to allow for a wide array of printing from the Linux desktop. But what's next? As a leader in the open-source movement, HP will address why the open-source community is taking a new look at Linux printing, and discuss why open-source software is critical to the future of Linux printing. If you use Linux and print - you'll want to hear the open-source printing story.

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Marketing Concepts and Applicability to Open Source Projects
Wade Olson, Marketing Working Group, KDE

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To open source projects with technology-centered skills and focus, marketing can be considered superfluous and unnecessary. Great products will get noticed and used, right? Wrong. The well-documented frustration between IT and sales/marketing departments has left a bad taste in the mouth of many programmers. However, that does not mean that core marketing concepts are not applicable or valuable to open source projects. Learn more about key marketing concepts and the applicability toward your project, and how KDE has approached this situation.

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Using Openoffice for Manuscripts
Stephen Oualline, Lead Software Design Engineer, St. Bernard Software

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How to use OpenOffice for writing books. This talk covers: * Use of master documents turn chapters into books. * Dealing with styles across multiple files * Advanced figure numbering and cross referencing * Dealing with filler numbers across file boundaries * How to cross reference between files.

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How to End the Linux Software Drought
Geoff Perlman, President and CEO, REAL Software

Every time a new desktop operating system enters the market it faces a lack of software. Without a large enough installed base, developers are hesitant to develop for the new platform, and without enough software, users are not inclined to use it. This session will explore how earlier desktop operating systems have successfully solved this problem and will lay out a plan for how Linux can overcome one of the biggest issues holding back Linux on the desktop.

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UNDO PC Disasters:Personal Disaster Recovery Solutions for the Desktop
Jerry Puda, Director of Business Development, FarStone

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Jerry Puda will define the term Personal Disaster Recovery (TM) and illustrate the importance of having a data backup and recovery software solution for desktop Linux computers. Jerry will discuss common PC Disaster scenarios and show how FarStone's RestoreIT software product, the first of it's kind for desktop Linux computers, provides a complete and simple to use solution to remedy these common disasters. Jerry will explain the basis of the product's technology and architecture as well as show a quick demonstration of the product in use.

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Leveraging AJAX to Make the Most of a Linux Desktop
John Robb, Vice President of Product Management, Zimbra

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This session will explore how the Linux community can leverage Ajax to build on its successes and continue to leverage ongoing innovation to tailor Linux-based applications for today's enterprise. John will show a demo of the power of Ajax and draw on examples of customers who have moved from a proprietary desktop to a Linux desktop to show how the Linux community can cross the chasm to the next phase of Linux desktop growth.

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The AJAX OS
Michael Robertson, CEO, Ajax13

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Linux on the Desktop: If We Build It, Will They Come?
Dave Rosenberg, Principal Analyst, Open Source Development Labs

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The Linux desktop remains elusive - we know it's out there but it only now seems to be approaching the tipping point. What's driving the interest? On the business side, users are tired of being locked-in to expensive Microsoft products, and on the technical side, desktop Linux promises more innovation, refinement and ease-of-use. There are many economic drivers for Linux on the desktop; increased security, reliability and lower licensing and support costs to name a few. But challenges remain. Until Linux desktop applications meet business-user requirements, and functionality is truly on par or better, market share will tick only slightly upward as adoption continues in the same technical and fixed-function market segments. It will take a unified community effort to address the issues and educate ISVs into making desktop Linux a reality for business users worldwide. The goal of this session is to provide an understanding of why Linux on the desktop makes sense for enterprise deployment and why ISVs should start porting and developing for desktop Linux, a market that will prove both expansive and profitable.

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Plug 'n' Pray to Plug 'n' Play: What's it Going to Take?
Doc Searls, Senior Editor, Linux Journal

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Practical Approach to Make a $99 PC Using Multi-User Desktop Streaming Technology
Young Song, CEO and Co-Founder, NComputing

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I would like to share my vision and recent accomplishments using our PC sharing technology which is now supported in over 30 countries with a deployment of over 80,000 units. Our growth is starting to explode with our support for many Linux distributions and by lowering the cost of a normal PC to $99 per seat without paying for additional software licenses!

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50 Top Open Source Business Applications
David Uhlman, CEO, Uversa

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This talk offers a fast paced cross section of the 50 best Free & Open Source business and vertical applications available today. From web based tools to desktop and mobile applications we'll look at projects offering e-commerce, groupware, project management, portals, finance, communication as well as some things a little more obscure. Specifically including expanded looks at OP/EN, Asterisk, power-using Open Office, and more. Regardless of whether you are running Linux or Windows there are application suites that can be used in your business.

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"Change Comes From Within" - A Lesson in Zen
Peter van der Linden, Software Engineering Manager and Linux Book Author

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Most PCs have a single operating system installed on them. Some enthusiasts get double use out of a PC by installing a second operating system on the disk, creating a "dual boot system". Dual boot systems can boot up under Linux, or (for legacy applications) under Windows.

But what is the limit - how many operating systems can you fit on a disk? Come along to this entertaining talk, and hear how Peter created a "carnival sideshow PC" with the ability to boot into more than 15 different operating systems. While showcasing this PC, Peter will give you a light introduction to the hidden secrets of the BIOS, partitions, and booting.

Peter is rightly known for his offbeat sense of humor, which shines through his work, his books, and particularly his talks. After the talk, he'll sign copies of his new "Guide to Linux" book at the Borders booth.

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Open Source Software Economics in One Lesson
Stephen Walli, Vice President of Open Source Development Strategy, Optaros

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There is still much debate about how people can make money on something given away for "free", and whether or not open source software is "eating its way up the stack" to the point where software is valueless. This talk looks at the simple economics of collaborative development, why open source software is having an impact in some domains more than others, and how vendors and customers can best invest in open source development to meet their own needs. Examples of companies using open source business tactics will be used throughout.

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Pleasing Most of the People, Most of the Time
Malcolm Yates, Business Development Manager, Ubuntu/Canonical

So, this is the year of the Linux desktop ? Just like we all thought the last three years were going to be? Perhaps we might be right this time. The problem with 'a' desktop PC is that it just is not what the majority of people actually want or need. They need access to business tools, to education applications, to information. We know that that making Ubuntu sustainable is paramount to enable this vision, and Canonical is the company to do that : through developing an ecosystem that encompasses the community and business.

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